Building a Facebook Saved Audience for Homeowners (Without Breaking the Rules)

Mike’s been burned by Facebook ads before.

He followed the tutorials. Set the Special Ad Category. Let Meta “optimize” his audience. Wrote some half-decent copy. And ended up with leads who either didn’t own a home, didn’t want insurance, or didn’t live anywhere near his agency.

But the worst part? He had no idea how to fix it. Because Meta makes targetin…